Ted's Cameras Australia

Ted’s Cameras, one of the largest Australian family owned retail camera stores, having over 20 stores nationwide have always held the position of camera expert. Since they opened their first store they’ve built a brand personality based around knowledgeable and helpful staff. With a small team, minimal budget and limited content resources they were struggling to engage and inspire their audiences online and weren’t able to produce content in a timely manner that kept up with the pace that was expected.

The challenge

Ted’s was attracting an older customer group and not building a future with younger demographics. They needed to both reach younger customers and validate the loyalty of older customers.

The strategy and the idea

The idea was “Ted’s Masters”. 

To build partnerships with leading photographers who had a unique and compelling body of work and a large following on social media.

From this, a powerful ambassador program was born.

Implementation

As a result a schedule of activities was developed including ongoing content, competitions, one on one challenges, VIP nights, webinars and an engaged audience that suddenly inspired, revived and ticked all the boxes for Ted’s customer base.