Bringing a Leading Fashion Retail Brand Online

A year ago, we launched one of our most ambitious eCommerce builds yet. Over 10,000 products across iconic fashion brands like Swarovski, Furla, Steve Madden, Birkenstock, and US Polo.

The brief was simple but intense: launch a seamless online experience that reflects the in-store quality and brand diversity of OK Fashion. And do it fast.

THE CHALLENGE
– Build a high-performing online store to match a strong retail legacy
– Handle a complex product catalogue with thousands of SKUs
– Represent multiple international brands under one roof
– Create a smooth user journey across categories and devices
– Meet a tight deadline aligned with key commercial dates

OUR APPROACH
Platform & Structure
– Chose Shopify for speed, reliability, and scalability
– Developed a structured product hierarchy for ease of browsing
– Integrated advanced filtering and search

Brand Integration
– Maintained unique identity for each brand while keeping a unified shopping experience
– Prioritised mobile experience for a fashion-forward audience

Content & Visuals
– Crafted a clean, editorial-style layout with emphasis on product visuals
– Collaborated on banners, lookbooks, and seasonal campaign blocks
– Integrated influencer content and style guides

THE RESULTS
– Over 10,000 products live across 30+ brands
– Site launched on time ahead of key sales periods
– Ongoing increase in site traffic and newsletter subscribers
– Social content aligned with platform look and feel
– Strong customer feedback on ease of use